Mercedes Benz scooped up Kate Upton for their Super Bowl ad this year.  When asked by the news reporter what team he was rooting for, the Mercedes Benz CEO had an honest answer.  He didn’t have a favorite. He just hoped for a close score in the 4th quarter so viewers would be planted in their seats when his commercial was scheduled to air!

Smart guy.

Kate is beautiful, sexy, and young.  She exudes energy and fun.  Perfect for the target audience that  Mercedes is going after for the entry level CLA.

It’s not your Grandpa’s Mercedes anymore.