The Receptionist is paramount to a Client’s first impression of your business. If your Receptionist isn’t fully engaged in the opportunity to serve whoever walks up to their area, replace them. Friendly, professional, alert dynamos are who you want in this position. After all, they are the first person to greet anyone who walks through the door. Why would you entrust that position to just anyone?
It amazes us how many companies fail to realize that marketing starts long before the first ad campaign is launched or media buy is placed. It starts at the beginning of each work day, with every individual working for the company, especially the one who is charged with welcoming patrons; the Receptionist.