Just 2 days ago I glanced in Bath & Body Works as I walked by thinking it had seemed like a really long time since I received any coupons from them. Conditioned to wait to make purchases until I receive the pretty direct mail solicitations, I decided to wait it out. Today in the mail came not 1, but 4 little coupons glued to a floral ‘fresh picked’ note card.
Smart marketing by the folks at Limited Brands…or ESP? You decide!