While We’re Young. The latest Rodney Dangerfield/Caddyshack inspired ‘pace of play’ marketing campaign by the USGA is just brilliant. Who doesn’t love Caddyshack? You don’t have to be a golfer to enjoy the movie for sure, but if you ARE a golfer you can certainly appreciate the need to encourage faster play among participants.
The commercial spots that aired during the U.S. Open were creative, fun, and informative. The star power of Clint Eastwood and Arnold Palmer, both classic and classy. The message to speed up pace of play was clear, as was the call to action to sign the ‘While We’re Young’ pledge by logging on to www.usga.org. So effective in fact, that it jammed the microsite leaving many log on attempts in the proverbial sand trap until Monday.
The levity provided by the While We’re Young spots helped cut the viewer tension during Sunday’s final round.
Faster play suits me to a tee!