Faster Play Suits Me to a Tee

While We’re Young.  The latest Rodney Dangerfield/Caddyshack  inspired ‘pace of play’ marketing campaign by the USGA is just brilliant.  Who doesn’t love Caddyshack?  You don’t have to be a golfer to enjoy the movie for sure, but if you...

Intuitive Marketing…or chance coincidence?

Just 2 days ago  I glanced in Bath & Body Works as I walked by thinking it had seemed like a really long time since I received any coupons from them.  Conditioned to wait to make purchases until I receive the pretty direct mail solicitations, I decided to wait it...

Just Say It! wins Bronze Addy Award

We felt  that we had a really strong contender upon submitting the All Attitude Fitness brand identity project for consideration of a 2012 Hermes Award.    While we didn’t win the coveted Hermes Head for the elements of advertising category, we were honored to...

Super Bowl Ad Sneak Peek

Mercedes Benz scooped up Kate Upton for their Super Bowl ad this year.  When asked by the news reporter what team he was rooting for, the Mercedes Benz CEO had an honest answer.  He didn’t have a favorite. He just hoped for a close score in the 4th quarter so...