Error terror…

Coming to a swift resolution when (t)error strikes can minimize collateral damage and build confidence in the client-vendor relationship.  After all, it is easy to be a joy to work with when everything is going well.  But how you act – or react- when things go...

Faster Play Suits Me to a Tee

While We’re Young.  The latest Rodney Dangerfield/Caddyshack  inspired ‘pace of play’ marketing campaign by the USGA is just brilliant.  Who doesn’t love Caddyshack?  You don’t have to be a golfer to enjoy the movie for sure, but if you...

Intuitive Marketing…or chance coincidence?

Just 2 days ago  I glanced in Bath & Body Works as I walked by thinking it had seemed like a really long time since I received any coupons from them.  Conditioned to wait to make purchases until I receive the pretty direct mail solicitations, I decided to wait it...